WHAT INFORMATION DO WE COLLECT?
When you visit this website you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website.
- Personal Information You Choose to Provide
- Registration Information
When you register for any of our products, services, or newsletters you will provide us with information about yourself.
- Email Information
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.
- Website Use Information
Similar to other commercial websites, our website utilizes a standard technology called cookies (see explanation below, What Are Cookies?) and web server log files to collect information about how our website is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our website, and the websites visited just before and just after our website.
HOW DO WE USE THE INFORMATION THAT YOU PROVIDE TO US?
WHAT ARE COOKIES?
HOW DO WE USE INFORMATION WE COLLECT FROM COOKIES?
WHAT ARE DYNAMIC ADS?
Dynamic Ads are ads that are personalized in real-time to the user. Unlike static ads that show the same content on every impression, Dynamic Ads enable the advertiser to display a unique creative for different users. Dynamic Ads are the only feasible way to scale up the number of creatives per campaign and to personalize them on each impression.
WHAT IS RETARGETING?
The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Our targeted ads are generated based on the actual homes viewed on the our site. For example, if you’ve visited a real estate website and viewed a specific home, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, our site will select the most relevant ad copy based on the user’s activity on the site. SER’s Personalized ReTargeting Platform works when an advertiser places our tag on his website. The tag embeds a third-party cookie on the browser of users visiting the site. Using Real-Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personally identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site. Each advertiser using Lighter Side of Real Estate’s services is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.
HOW CAN I REMOVE MYSELF FROM BEING RETARGETED?
The Lighter Side of Real Estate makes removing our tracking cookie easy for any user who wishes to do so. Users that don’t want to see Lighter Side of Real Estate Personalized Ads should simply email unsubscribe@
IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. Our web server automatically collects IP addresses as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.
WHAT ABOUT LEGALLY COMPELLED DISCLOSURE OF INFORMATION?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. We may also disclose account information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service or to protect the safety of our users and the Public.
WHAT ABOUT OTHER WEBSITES LINKED TO OUR WEBSITE?
OUR COMMITMENT TO DATA SECURITY
Please note that your information will be stored and processed on our computers in the United States. The laws on holding personal data in the United States may be less stringent than the laws of your Country of residence or citizenship. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.
This site allows visitors to unsubscribe so that they will not receive future messages. After unsubscribing we will discontinue sending the particular messages as soon as technically feasible.
SURVEYS & CONTESTS
From time to time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user, therefore, has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
A SPECIAL NOTE ABOUT CHILDREN
Children are not eligible to use our services unsupervised and we ask that children (under the age of 14) do not submit any personal information to us. If you are a minor, you can use this service only in conjunction with permission and guidance from your parents or guardians.
ACQUISITION OR CHANGES IN OWNERSHIP
In the event that the website (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.